Companyon Ventures

“We set out to modernize our brand, but what we ended up with was so much more—a unified strategy, visual identity, and toolkit that truly reflects who we are and where we're headed. The Design Axl team brought clarity to our brand and gave us the tools to keep evolving. They presented design directions so strong, we could’ve confidently run with any of them—which made choosing a final path both exciting and incredibly difficult.”
_{— Tom Lazay, General Partner, Companyon Ventures}

Deliverables

Brand strategy & messaging
Voice & narrative guide
Headline ideas & key points
Strategic design support
Updated colors & typography
Moodboards & art direction
Brand application & style guide

A brand evolution driven by clarity and collaboration
We truly enjoyed working with the Companyon team on this project. From the start, they were clear-eyed about their goals but open to creative exploration—an ideal collaboration. It’s a bit like designing a house: our job is to make sure they love living in it as much as we loved designing it. Together, we built a brand and digital presence that reflects who they are, where they’re going, and how they show up for founders and Limited Partners (LPs).

Companyon had quietly become the go-to investor for B2B software startups entering their scale-up phase, but their brand hadn’t kept pace. They needed more than a new website—they needed a brand system and narrative that could evolve with them. Our partnership delivered just that.

Phase I: Brand Strategy & Narrative
Working with brand strategist Kimberly Solarz Gordon, we helped articulate what makes Companyon distinct: their hands-on, operator-first support model and their focus on guiding startups from founder-led hustle to scalable growth. We developed a clear, compelling narrative designed to resonate with founders, LPs, and the broader venture ecosystem—and set the tone for every visual and verbal touchpoint to follow.

Phase II: Brand Identity Refresh
The identity refresh brought Companyon’s personality into sharper focus. We refined the color palette, updated the typography system, and introduced human-centric design elements that echo their values: clarity, momentum, and approachability. The visual system was built to scale across web, print, and motion—making it easy to stay consistent as the brand grows.

companyon.vc

Deliverables

IA & wireframes
UI design
WordPress build
SEO & CMS training
Pitch deck slides
HubSpot pages
Newsletter template
Video guidelines
Blog images
Zoom & avatars
Social banners
Icon set
Letterhead & cards

Phase III: Website Redesign
We led a full redesign of companyon.vc, creating a streamlined experience that highlights Companyon’s value prop, track record, and team. Our work included content strategy, UX design, visual design, and development—transforming the site into a modern, founder-first platform built for engagement and clarity.

Phase IV: Digital Asset Ecosystem
This project was never just about a website. From day one, our goal was to deliver a brand system Companyon could take and run with—internally, across platforms, and into the future.

Using the strategy and visual language established in earlier phases, we created a robust ecosystem of customizable assets and templates. Designed to be used by a lean team, these tools give Companyon the flexibility to create high-quality materials in-house while maintaining brand integrity.

This toolkit ensures the Companyon team has everything they need to stay sharp, consistent, and scalable—without relying on outside designers for every asset. It’s a foundation for continued growth, inside and out.

companyon.vc

Explore more of our work with venture capital firms:
NextView
Jump Capital
Dell Technologies Capital

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