Grid City
Grid City Beer Works has been a dream project from the very beginning—and one that’s close to home. As a co-founder and Creative Director, I’ve had the rare opportunity to help shape every aspect of the brand from the ground up. Grid City was also one of Design Axl’s very first clients, making this an especially meaningful and ongoing collaboration.
Since day one, Design Axl has worked to build a bold, flexible visual identity system that reflects Grid City’s inventive spirit and deep commitment to quality. Our work spans everything from beer and seltzer can designs to interior and exterior signage, merchandise, print collateral, and overall brand strategy. We’ve crafted a brand that feels just as fresh and unique as the product itself—one that can scale, evolve, and stay true to its roots.
It’s been incredible to watch this brand come to life in the real world, from the taproom in Salt Lake City to store shelves across the region. Many thanks to Ventricle Media for capturing the energy of the space and the people behind it. And here’s to what’s next—we’re just getting started.
Since day one, Design Axl has worked to build a bold, flexible visual identity system that reflects Grid City’s inventive spirit and deep commitment to quality. Our work spans everything from beer and seltzer can designs to interior and exterior signage, merchandise, print collateral, and overall brand strategy. We’ve crafted a brand that feels just as fresh and unique as the product itself—one that can scale, evolve, and stay true to its roots.
It’s been incredible to watch this brand come to life in the real world, from the taproom in Salt Lake City to store shelves across the region. Many thanks to Ventricle Media for capturing the energy of the space and the people behind it. And here’s to what’s next—we’re just getting started.
“At Grid City Beer Works, we brew with three core beliefs: Taste, Balance, and Finish. Our goal is simple—to create a beer so well-crafted that you find yourself eagerly anticipating the next sip. These principles guide everything we do, from the brewing process to the experience we deliver in our taproom and beyond.
Just as we obsess over flavor and finish, we put the same care into how the brand looks and feels. The visual identity is a direct reflection of our values—bold, balanced, and built to last. It plays a vital role in how people connect with Grid City, whether they’re seeing a can on a shelf, signage on the street, or merch behind the bar. Our passion has brought us to this moment and continues to shape the future of Grid City Beer Works.”
— Justin Belliveau, Grid City Beer Works, Founder, President
Just as we obsess over flavor and finish, we put the same care into how the brand looks and feels. The visual identity is a direct reflection of our values—bold, balanced, and built to last. It plays a vital role in how people connect with Grid City, whether they’re seeing a can on a shelf, signage on the street, or merch behind the bar. Our passion has brought us to this moment and continues to shape the future of Grid City Beer Works.”
— Justin Belliveau, Grid City Beer Works, Founder, President
Also, check out the new brand Bubble Works we've been working on—an exciting offshoot that brings a fresh twist to high-ABV seltzers with bold flavor and standout design.