Jump Capital, a Chicago-based venture capital firm, excels at identifying companies that address significant market gaps with innovative solutions. To match their forward-thinking vibe, Jump Capital teamed up with Design Axl to revamp their digital identity and communication strategies. Our collaboration aimed to align their online presence with their mission of fine-tuning operations to meet industry demands during key growth stages.

jumpcap.com

Deliverables

• Stakeholder Interviews
• SWOT Analysis
  
• Competitive Insights
• Value Proposition
  
• Information Architecture
• Moodboards
• Wireframes
• Website Design and Development
• Social Media Design System
• Animation

Design Axl brought impeccable craft to the project, from creative moodboards to the final lines of code. Partnering with H&S on the brand messaging, we began with comprehensive stakeholder interviews to gather deep insights from Jump Capital’s partners and portfolio companies. Despite the flood of feedback, our meticulous approach ensured that every detail was considered. We gathered competitive insights and conducted SWOT analysis to craft a compelling value proposition that set Jump Capital apart.

jumpcap.com

The Jump Capital website was awarded in GDUSA's 2024 Best-of-Year competition

The result? A visually stunning, responsive website and a cohesive social media design system that Jump Capital can be proud of. This new digital presence not only tells their story in style but also helps them meet and retain new founders. By integrating a strong voice and tone, intuitive interaction, and cutting-edge design, we created a digital identity that perfectly reflects Jump Capital's commitment to backing visionary entrepreneurs.

jumpcap.com

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