Jump Capital 
Jump Capital, a thesis-driven venture fund focused on Series A investments in FinTech, IT/Data Infrastructure, and vertical B2B SaaS sectors, recently launched its $350M seventh fund. To align with its evolving investment strategy and enhance stakeholder engagement, Jump Capital collaborated with Design Axl for a comprehensive brand refresh and website overhaul. The project aimed to articulate a compelling value proposition, gain insights from stakeholders, and develop a user-friendly, visually appealing digital presence.

jumpcap.com



Deliverables
  • Value Proposition
  • Stakeholder Interviews
  • Competitive Insights
  • Brand and Content Hierarchy
  • Information Architecture
  • Moodboards
  • Wireframes
  • Website Design and Development
  • Social Media Design System
  • Animation
Design Axl conducted stakeholder interviews to understand Jump Capital's core values and vision, which informed the development of detailed personas and a clear brand narrative. A thorough SWOT and competitive analysis guided the strategic direction, ensuring differentiation in the market. The project focused on refining the brand and content hierarchy, optimizing information architecture, and creating moodboards to establish a modern, professional aesthetic. User-friendly wireframes and a cohesive social media design system further ensured consistent branding across all digital platforms.

jumpcap.com


The result was a visually compelling, highly functional website that effectively communicates Jump Capital's investment thesis and value proposition. The revamped digital presence has significantly boosted brand visibility, attracting new investors and partners. Interactive features and animations, along with a cohesive social media design system, have elevated user engagement, solidifying Jump Capital's position as a leading venture fund in its target sectors. This case study highlights the impact of strategic digital transformation in driving success in the venture investment landscape.

jumpcap.com