Dell Technologies Capital 
Dell Technologies Capital (DTC) is a VC arm of Dell Technologies that invests in enterprise and cloud infrastructure. The venture team invests in early-stage companies, providing deep domain expertise, crucial business guidance, and access to the power of the Dell Technologies brand. Celebrating ten years of investing and more than $1.4 billion in 150+ early-stage companies DTC selected Design Axl to redesign their website to showcase these accomplishments. 

  • Site Architecture
  • Moodboards
  • Wireframes
  • Prototype
  • Design System
  • Front-end UI
  • Back-end WordPress CMS
  • Quality assurance (QA)
Design Axl, worked closely with the DTC team to restructure their current site architecture and reimagined the visual design system while staying within the larger dell brand. We created multiple moodboards to showcase different photography, illustration, and typographic styles. We worked with Marco Carrer on the illustrations to achieve a “napkin sketch doodle” approach that reflects the founders initial ideas. We again partnered with our friends at CodeGreene to build out the front and back-end of the site. We QA every detail of the process to ensure no pixel is out of place when the site is ready to launch. 🚀  

Below are some of the visual options we presented to the DTC team. See the live site here: