Tenant Digital Experience (TDE)
Coming out of COVID, we reimagined a tenant digital
experience for a real estate firm that owns and manages office buildings
and labs in the life science and technology sectors. Working with an existing interface
serving less than 10% of the tenant base nationwide, we developed a full platform
experience that allowed every tenant (from start-ups to large corporations) to
control, customize, and manage their experience with the building and landlord—ranging from community event participation and amenity selections to facility
reservations.
Design Axl teamed up with longtime partner Herzog
& Schindler—a brand innovation consultancy—to conduct tenant stakeholder interviews and research, and to
translate brand benefits and value proposition to the digital product realm.
The goal was to successfully extend the company’s strong brick and mortar brand
into the digital space, delivering the same high touch experience to tenants via
mobile and desktop and increasing engagement as people began to come back to
the office. Design Axl created the entire UI and UX flow for the platform,
mapping all the new options and functions to the existing backend.
Deliverables
-
Value Proposition
- Stakeholder Interviews
-
Ecosystem
- Personas
- SWOT analysis
- Competitive Insights
- Brand and Content Hierarchy
- Information Architecture
- Moodboards
- Wireframes
- Prototype
- Design System
This project was designed to support the increasing priority of tenant engagement within the company—to keep tenants longer and to help tenants recruit and serve their own talent. Start-ups need a larger community they can plug into while larger companies want a frictionless experience managing their space as well as help onboarding new hires.
A customized digital environment can deliver branded connective tissue for an office community, with shared critical services and functionality as well as customized content and offerings based on building location and tenant size.
In the interviews we conducted, tenants across the country were unanimous in saying they “require 21st century information sharing” –the modern workforce doesn’t just need well-designed physical space, they also need a well-designed and accessible information space. Our design is inspired by the “beauty of discovery” and the UX design is focused on a frictionless and enabling experience with a shared digital lobby.
A customized digital environment can deliver branded connective tissue for an office community, with shared critical services and functionality as well as customized content and offerings based on building location and tenant size.
In the interviews we conducted, tenants across the country were unanimous in saying they “require 21st century information sharing” –the modern workforce doesn’t just need well-designed physical space, they also need a well-designed and accessible information space. Our design is inspired by the “beauty of discovery” and the UX design is focused on a frictionless and enabling experience with a shared digital lobby.
