Tenant Digital Experience (TDE)

Coming out of COVID, we reimagined a tenant digital experience for a real estate firm that owns and manages office buildings and labs in the life science and technology sectors. Working with an existing interface serving less than 10% of the tenant base nationwide, we developed a full platform experience that allowed every tenant (from start-ups to large corporations) to control, customize, and manage their experience with the building and landlord—ranging from community event participation and amenity selections to facility reservations.

Design Axl teamed up with longtime partner Herzog & Schindler—a brand innovation consultancy—to conduct tenant stakeholder interviews and research, and to translate brand benefits and value proposition to the digital product realm. The goal was to successfully extend the company’s strong brick and mortar brand into the digital space, delivering the same high touch experience to tenants via mobile and desktop and increasing engagement as people began to come back to the office. Design Axl created the entire UI and UX flow for the platform, mapping all the new options and functions to the existing backend.

Deliverables

Value Proposition
Stakeholder Interviews
Ecosystem
Personas
SWOT analysis
Competitive Insights
Brand and Content Hierarchy
Information Architecture
Moodboards
Wireframes
Prototype
Design System

This project was designed to support the increasing priority of tenant engagement within the company—to keep tenants longer and to help tenants recruit and serve their own talent. Start-ups need a larger community they can plug into while larger companies want a frictionless experience managing their space as well as help onboarding new hires.

A customized digital environment can deliver branded connective tissue for an office community, with shared critical services and functionality as well as customized content and offerings based on building location and tenant size.

In the interviews we conducted, tenants across the country were unanimous in saying they “require 21st century information sharing” –the modern workforce doesn’t just need well-designed physical space, they also need a well-designed and accessible information space. Our design is inspired by the “beauty of discovery” and the UX design is focused on a frictionless and enabling experience with a shared digital lobby.