Blue 42
From the first sketches to a polished MVP, we worked alongside Blue 42 to design the identity, interactions, and system that bring the thrill of game day to life—built by fans, for fans.
From the first sketches to a polished MVP, we worked alongside Blue 42 to design the identity, interactions, and system that bring the thrill of game day to life—built by fans, for fans.
From Idea to Kickoff
Blue 42 set out to turn football fans into play-calling pros. The vision: an app where users predict real-time NFL plays and earn points for accuracy, bringing the rush of game day to their fingertips. The founders came to us with a bold idea, an ambitious timeline, and the need to transform concept into something fans could actually play with.
Designing the Playbook
We started by mapping the fan journey—onboarding, gameplay, scoring, and sharing—and translating it into wireframes and prototypes that could be tested and refined at speed. Early iterations validated the mechanics and gave us confidence the game would be both intuitive and sticky.
At the same time, we built a brand identity that captured football’s energy and strategy: a confident logotype, bold typography, and a dynamic palette. These choices gave Blue 42 its personality—sharp, competitive, and instantly recognizable.
Blue 42 set out to turn football fans into play-calling pros. The vision: an app where users predict real-time NFL plays and earn points for accuracy, bringing the rush of game day to their fingertips. The founders came to us with a bold idea, an ambitious timeline, and the need to transform concept into something fans could actually play with.
Designing the Playbook
We started by mapping the fan journey—onboarding, gameplay, scoring, and sharing—and translating it into wireframes and prototypes that could be tested and refined at speed. Early iterations validated the mechanics and gave us confidence the game would be both intuitive and sticky.
At the same time, we built a brand identity that captured football’s energy and strategy: a confident logotype, bold typography, and a dynamic palette. These choices gave Blue 42 its personality—sharp, competitive, and instantly recognizable.
Game Day Ready
With identity and interaction defined, we designed a polished UI and a flexible design system in Figma. Components, navigation, and data visualizations were optimized for real-time play. Close collaboration with development ensured fidelity between design and build, right down to the last pixel.
The Win
The result was a clickable MVP and a fresh, confident brand—delivered on a fast timeline and ready for prime time. By fusing identity, interaction, and gameplay, Blue 42 launched with a product that feels authentic to fans and gives the founders a strong foundation to grow from.
With identity and interaction defined, we designed a polished UI and a flexible design system in Figma. Components, navigation, and data visualizations were optimized for real-time play. Close collaboration with development ensured fidelity between design and build, right down to the last pixel.
The Win
The result was a clickable MVP and a fresh, confident brand—delivered on a fast timeline and ready for prime time. By fusing identity, interaction, and gameplay, Blue 42 launched with a product that feels authentic to fans and gives the founders a strong foundation to grow from.
