Blue 42
In just 8 weeks, Blue 42 went from concept to clickable MVP—backed by a brand identity that feels fresh, confident, and ready for prime time. The project was a true collaboration between client, design, and development, resulting in a product built for fans, by fans.
In just 8 weeks, Blue 42 went from concept to clickable MVP—backed by a brand identity that feels fresh, confident, and ready for prime time. The project was a true collaboration between client, design, and development, resulting in a product built for fans, by fans.
Blue 42 is a startup on a mission to turn football fans into play-calling pros. The app lets users predict real-time NFL plays and earn points for accuracy—bringing game-day intensity to your fingertips.
The founders came to Design Axl with a bold idea and an ambitious timeline: develop a visual brand and fully designed MVP in just 8 weeks. We worked hand-in-hand with the client and development team to define the product, prototype, test, and refine the experience from the ground up.
Phase 1: UX Design & Validation
Goal: Build out core product interactions, validate gameplay mechanics, and define the MVP.
Deliverables:
The founders came to Design Axl with a bold idea and an ambitious timeline: develop a visual brand and fully designed MVP in just 8 weeks. We worked hand-in-hand with the client and development team to define the product, prototype, test, and refine the experience from the ground up.
Phase 1: UX Design & Validation
Goal: Build out core product interactions, validate gameplay mechanics, and define the MVP.
Deliverables:
- User flows and low-fidelity wireframes for onboarding, gameplay, scoring, and social features
- Three mobile app design directions exploring visual and interaction styles
- Iterative testing with early users to validate core concepts and refine the experience
- Mid-fidelity prototypes and feedback loops to ensure clarity and usability
Phase 2: Brand Identity Development
Goal: Create a strong, recognizable identity that reflects the energy and strategy of football.
Deliverables:
Phase 3: High-Fidelity UI Design & MVP Build
Goal: Design a visually polished MVP and collaborate closely with development to ensure the product launched as intended.
Deliverables:
Goal: Create a strong, recognizable identity that reflects the energy and strategy of football.
Deliverables:
- Logotype development (4–6 concepts → 1 finalized mark)
- Primary and secondary color palette design
- Typographic system for product and marketing use
- Moodboards for illustration and photographic style
Phase 3: High-Fidelity UI Design & MVP Build
Goal: Design a visually polished MVP and collaborate closely with development to ensure the product launched as intended.
Deliverables:
- Fully designed UI screens and design system built in Figma
- Navigation, UI components, and data visualization optimized for real-time interaction
- Ongoing design-development collaboration with weekly reviews and feedback
- QA support to ensure visual fidelity and UX consistency during implementation
