Our approach at Design Axl is deeply rooted in collaboration. We don't just work for you; we work with you, seamlessly integrating with your team to become a natural extension of your organization. By engaging closely with your executives, engineers, and communications teams, we ensure that every aspect of your brand expression is thoughtfully crafted and aligned with your goals. 

We begin by immersing ourselves in your mission, understanding the nuances of your vision, and appreciating the significance of your data. This foundation allows us to uncover novel, impactful ways to visually communicate the unique value you bring to the world. Whether it’s through cutting-edge digital experiences, compelling narratives, or innovative design solutions, we are committed to elevating your brand to new heights.

Our team at Design Axl is agile, imaginative, and perpetually curious. We thrive on exploring new methods and tools, constantly pushing the boundaries of what’s possible. This relentless pursuit of excellence enables us to deliver not just designs, but strategic assets that resonate with your audience and drive meaningful engagement.

Send an email or keep in touch through the links below. We look forward to hearing from you!

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Leadership

Design Axl is led by James Grady, a Boston-based designer—with over two decades of experience across sectors and disciplines—and Boston University Assistant Professor of Graphic Design.

James has been teaching Undergraduate and Graduate Graphic Design students at Boston University since 2017. He also teaches Product Innovation at BU’s Center for Data Sciences. He has a passion for interdisciplinary cross-college collaboration. His client work and teaching are intertwined and support one another. See examples of James’ student work here.

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Design Team

Design Axl works with a dynamic team of designers who are able to meet your project needs. Each designer is a former BU student of James', and their dedication and creativity are instrumental to our success. Design Axl is able to quickly scale up to meet the extent of project needs while also remaining small and nimble enough to work within a project’s scope.

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Strategic Partners

In design, as in life, everyone needs good strategic partners; people you trust, who bring complementary expertise, and that help drive ideas forward. For each project we work to build a tailored team to create value. Below are a few of our most trusted partners.



The Herzog & Schindler team brings decades of experience across industries – from innovative startups to blue chip companies. Their spectrum of capabilities ranges from strategy and positioning through to product development and experience design. We tap Herzog & Schindler for deep knowledge in brand strategy, research, concepting, communications, and product development. We’ve worked seamlessly on projects together for over 10 years.

Recent collaborations:
Tenant Digital Experience (TDE)
MediaVax
Affordable Housing
PolyPlexus
Harves



Code Greene is a full service web development firm providing digital solutions, websites, eCommerce, and applications. Ensuring a design will function just as you need it to is critical to the design and implementation process. Working with Code Greene allows us to confirm all the functionality is supported in the design and enables clients to know they’ll be able to implement everything with confidence.

Recent collaborations:
MediaVax
NextView
PolyPlexus
T3 Advisors

Send an email or keep in touch through the links below. We look forward to hearing from you!

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