Tenant Digital Experience (TDE)
 

Coming out of COVID, we reimagined a tenant digital experience for a real estate firm that owns and manages office buildings and labs in the life science and technology sectors. Working with an existing interface serving less than 10% of the tenant base nationwide, we developed a full platform experience that allowed every tenant (from start-ups to large corporations) to control, customize, and manage their experience with the building and landlord—ranging from community event participation and amenity selections to facility reservations.

Design Axl teamed up with longtime partner Herzog & Schindler—a brand innovation consultancy—to conduct tenant stakeholder interviews and research, and to translate brand benefits and value proposition to the digital product realm. The goal was to successfully extend the company’s strong brick and mortar brand into the digital space, delivering the same high touch experience to tenants via mobile and desktop and increasing engagement as people began to come back to the office. Design Axl created the entire UI and UX flow for the platform, mapping all the new options and functions to the existing backend.

Deliverables 

• Value Proposition
  
• Stakeholder Interviews
• Ecosystem
  
• Personas
  
• SWOT analysis
  
• Competitive Insights
  
• Brand and Content Hierarchy
  
• Information Architecture
  
• Moodboards
  
• Wireframes
  
• Prototype
  
• Design System

This project was designed to support the increasing priority of tenant engagement within the company—to keep tenants longer and to help tenants recruit and serve their own talent. Start-ups need a larger community they can plug into while larger companies want a frictionless experience managing their space as well as help onboarding new hires.

A customized digital environment can deliver branded connective tissue for an office community, with shared critical services and functionality as well as customized content and offerings based on building location and tenant size.

In the interviews we conducted, tenants across the country were unanimous in saying they “require 21st century information sharing” –the modern workforce doesn’t just need well-designed physical space, they also need a well-designed and accessible information space. Our design is inspired by the “beauty of discovery” and the UX design is focused on a frictionless and enabling experience with a shared digital lobby.

MediaVax

MediaVax analyzes and measures the risk of social media content in real-time. MediaVax arms media and business for the fight against social disinformation. Design Axl created the entire UX flow, wireframes, UI, and visual design. Design Axl teamed up with the data science team at MediaVax on the back end AI pipeline and Code Greene on the front end development. Design, development, and data science worked hand in hand over many weeks to create a prototype for MediaVax to test with users.

mediavax.ai

Precision Health AI is a platform technology company focused on applications of AI to Oncology. Serving Pharma, Life Sciences, Providers, and Payers PHAI combines modern AI technology with best in class oncology data with a focus on improving outcomes and driving value based care.

Affordable Housing

AffordableHousing.com offers an experience that addresses problems and gaps in service for agencies, property owners, and families. It’s the only platform with Section 8 Program eligibility determinations and affordability requirements directly integrated into search.

AffordableHousing.com offers the largest inventory of eligibility-based programs and affordable housing options nationwide. Their new platform enables families to find safe and affordable housing anywhere in the country.

They also provide property owners with the tools they need to quickly occupy a vacant property. Their intelligent algorithm can match property owners with a suitable tenant.

Government agencies can even use it to modernize their platform to work together, relieve administrative burden, streamline common practices, and centralize data and resources.

Design Axl worked with MathTalk to develop the User Interface, User Experience, and Augmented Reality for their forthcoming mobile platform. MathTalk aims to activate public spaces for early math learning. MathTalk is creating “MathScapes” — artistic, culturally relevant, easily accessible, physical installations that will be paired with the MathTalk app, both designed to stimulate adults and children to utilize their immediate environment to playfully explore key early math concepts.

The MathTalk team consisted of numerous experts on Early Childhood Education from Boston University and the University of Chicago, as well as community experts from neighborhoods in Cambridge, MA. The creative team was a mix of designers, developers, and illustrator Diego Chaves.